Does the URL case of pages on a website have an impact on website optimization?
Views: 0 Author: Site Editor Publish Time: 2022-08-30 Origin: Site
Regardless of whether the letters in the website URL are uppercase or lowercase, as long as the URL format is consistent and there is only one URL address corresponding to this page in the entire website (and only one URL address is included by the search engine), there will be no problem of dispersing the weight of the page that is detrimental to search engine rankings. The problem of URL case dispersion in website weights that has been constantly emphasized by major webmaster forums is because many webmasters mistakenly believe that uppercase and lowercase URLs are the same URL address. This leads to multiple corresponding URL addresses with different capitalizations for one website page being indexed by search engines, resulting in dispersion of page weights and poor search engine rankings. For example: 'http://www.abc.com/A.html' and 'http://www.abc.com/a.html'. Because the user's customary input method is lowercase, it is generally recommended that all letters in the URL be lowercase for newly created websites. However, for old sites that are already online and have stable rankings and inclusions, it is generally not recommended to adjust the URL address. Because making a 301 jump to the old URL cannot completely transfer the page weight to the new URL, you will face problems such as new site inclusion and new URL re-accumulation weight, and website traffic will be lost.
In addition, large B2B platforms, such as China Production Network and Alibaba, have links with capital letters, so as long as the links are guaranteed, there will be no problem:
