Views: 0 Author: Site Editor Publish Time: 2022-08-30 Origin: Site
Bounce rate is a measure of the percentage of sessions in which a user loads a page and exits immediately without taking any action.
Bounce rate is calculated by dividing the number of non-interactive sessions by the total number of sessions.
Typical bounce rates are between 40% and 60%, which means about half of your sessions are expected to end without taking any action. But this will vary greatly depending on your industry/niche.
Bounce rate is an important KPI because search engine algorithms are tasked with satisfying users’ search queries.
When users search for keywords, Google wants to show them the most relevant and high-quality results that solve their problem.
When users bounce back to the search results page, it may indicate that the ranking page is not relevant.
On the other end of the spectrum, a low bounce rate indicates that your site is relevant, easy to navigate/rewarding, and meets a low EAT threshold.
Regularly audit pages on your site with high bounce rates and A/B test different methods to see if you can improve that number.
Pages per session is a simple metric that measures how many pages on average a user visits in a session. It also counts repeat views of individual pages.
What is a powerful page/session metric? This will depend on the depth of your website architecture and the complexity of your conversion funnels.
If you have a single page website, having one page per session is perfect.
If you have a content-rich website that focuses on providing information to users, or an e-commerce site where users typically view multiple products and go through a multi-step checkout process, you would expect to see an average of many pages per session.
Like other metrics that track user behavior, pages per visit is an important KPI because it indicates the value of your website and how users navigate through it.
However, getting users to visit 100 pages isn’t really valuable unless you prepare them to convert now or later.
Make sure you have prominent and clear CTAs, even on deep internal pages, to guide users deeper into your conversion funnel.
Session duration measures the average time spent visiting your website.
The more in-depth your content and website structure are, the longer you can expect it to last.
Session duration is an important KPI because it indicates the quality of your website content and how motivated users are to stay, read, and click deeper into the site structure.
If you see a drop in session duration, is there something that has changed that is frustrating your users?
Continue to focus on prominent and clear CTAs to convert these viewers into leads or customers.
Page load time is a fundamental contributor to most of the metrics discussed so far.
Think about how you behave as a user.
If a website takes a long time to load, you're more likely to be returned to the search results page.
If a website loads slowly, you are less likely to explore deeper pages on the site.
The ideal page load time will vary based on the complexity of the content and the user's patience, but if a page takes longer than 3 seconds to load, most users will give up.
For every additional second of loading time, expect an increase in bounce rate as a result.
In fact, a page that takes 5 seconds to load is 90% more likely to bounce than a page that takes 1 second to load.
Use a tool like GTMetrix to understand how your site is loading and get recommendations on optimizations you can make to your server, code, content, or images to improve load times.
Every time you take action on your website, whether it's redesigning a page layout or uploading new images, keep in mind the impact on speed.
It’s much easier to optimize images, content, and code than it is to correct code, tons of images, and redirect chains.
Exit pages are pages that users visit before ending their session, closing a tab or browser, or searching for a new website.
Although people are leaving your site, exit pages are not inherently negative—users can exit from a thank you page or purchase confirmation page and have a completely satisfying experience.
However, if a high percentage of users exit from a page where you don’t intend to end their journey, this may be an opportunity to improve CRO/UX.
You can find these details in Google Analytics by navigating to Behavior Reports > Site Content > Exit Pages.
You have to evaluate not only the raw number of exits, but also the exit rate. This is a percentage calculated by dividing the number of exits by the page views for a given page.
If you have a page with a high exit rate that is not intended to be an exit page, it needs to be optimized.
Googlebot and other crawlers need to be able to fully see and access website content to evaluate its value and relevance.
If your site has crawl errors, it means Googlebot is having difficulty accessing your site or reading its content.
Crawl errors can be found in Google Search Console.
You can test the crawlability of your page at any time by using the 'Fetch as Google' tool in the Search Console and selecting the 'fetch and render' option.
Crawl errors can occur from server errors, if Googlebot can't communicate with the DNS server, the request times out, or your site is down. Crawl errors can also occur at the URL level if a given page no longer exists or has a long redirect chain.
If you see a spike in crawl errors, you want to take action immediately, especially if the crawl errors are at the server level or if URL errors are affecting core pages.
As you focus on these nine KPIs and work to see monthly, quarterly, and yearly increases, you should see corresponding business KPIs increase as well:
client.
profit.
ROI.
Leverage the power of Google Analytics and rank tracking, heat maps, site speed analyzers and other analytics tools to amplify your site's strengths and correct your weaknesses.
