How to do SEO for YouTube videos?

YouTube is a very large traffic market, and many cross-border sellers promote their products through YouTube videos. Today, we will learn how to do SEO for YouTube videos.

First, let’s understand YouTube’s traffic market:

1. There is a search box on Youtube, and users can search for SEO-related keywords in the search box;

2. More than 6 billion hours of video viewing per month;

3. 100 hours of video are uploaded every minute;

4. The number of active users on YouTube every day remains at 1 billion;

It can be seen that YouTube’s traffic market is so large, and we all want to rank videos higher to bring more traffic. So, what factors affect SEO ranking?

Factors affecting video SEO ranking

1 video content

Video content includes:

A. Keywords (to ensure that users can search for keywords associated with the video, thus bringing traffic)

B. Title

C. Description

D. Content presentation method

E. Subtitles

F. Users subscribe to channels (number of subscribers of celebrities)

G. Channel authority (channel weight)

Keywords, titles, descriptions, and content presentation are all factors that can be optimized; while user subscriptions to channels and channel authority are account attributes of the celebrity itself and cannot be optimized.

2 User engagement

User engagement includes:

A. Browsing (reflected in completion rate)

B. External links (whether related to the video)

C. Social sharing (the more people share it on social platforms, the more people recognize your video.)

D. Embed video

E. Comments, likes or collections (the more interactions there are, the more SEO factors will be affected and the ranking will be improved.)

YouTube’s logic algorithm is very mature, so based on some previous practical experience, we will provide you with suggestions for factors that can be optimized.

Factors we can optimize

1 Optimize keywords

Let the selected keywords appear on the search results page in the YouTube video to increase the dual traffic entrance.

Analysis Tools:

A.Google Analytics Tools

B. Search keywords +site.youtube.com

Advantages: Get dual traffic from Google and YouTube. Generally speaking, a good keyword must have at least 1,500-2,000 searches, so that we can ensure that our keywords have relatively good search volumes on Youtube and Google.

2 Optimize the title

If the influencer has enough promotion experience, the title can be formulated together with the influencer, and the brand name and main keywords can be included in the title. However, be careful that the title cannot look too 'advertising'. In short, the more closely the video title matches the search terms you give, the higher it will be ranked.

3 Optimize video description

The video description is a place where you can put links. It is recommended to be between 200-300 words. The main purpose of the description is to increase our click-through rate, because if the searching user sees our description and it is very consistent with the content he wants to see, then they will know at a glance that our video is highly relevant.

Therefore, we must also ensure that there are keywords in our descriptions to ensure the exposure of our videos. And if we have a relatively relevant link, we can put it in the description. Of course, the link must not only be relevant, but also have high content quality. In addition, the video needs to be as high-definition as possible.