The Web3.0 era is approaching, SEO keyword optimization keeps up with the trend

In recent years, with the full spread of the Internet wave, the Internet ecosystem has undergone tremendous and rapid changes. People's interaction mode on the Internet has gone through the flat era of Web1.0 and experienced the prosperous era of Web2.0. Today, whether we are ready or not, we are indisputably standing at the gate of the Web 3.0 era.

This means that we must realize that the Internet we take for granted has actually been changing at an extremely rapid speed. Similarly, SEO models are constantly updated with the continuous iteration of search engine algorithms. In today's increasingly complex Internet world, it has become increasingly difficult to distinguish the truly popular and influential key words among the constantly updated SEO terms and sentence patterns.

Nowadays, new Internet terms are springing up like mushrooms after rain, and the direction of user concern is also changing. Perhaps terms that were still leading the trend last quarter have become the focus of punishment by Google’s algorithm this quarter. In other words, if you want to run a website well, some previous SEO strategies are already somewhat outdated. Therefore, the Leading Sales Research Institute dug into the thoughts of industry SEO and marketing professionals and analyzed those overused and emerging SEO keywords to help you stay ahead of the big changes entering the new era.

Entering a new era: changes in SEO keywords

As we begin to move towards the Web 3.0 era, brands and marketers must make corresponding changes. In the era of decentralization, more diversity, more inclusiveness, and more innovation have become the public's requirements for brands. SEO personnel should also consider more about equality, equal pay, accessibility, home working, etc. They are not just buzzwords, but also represent the rise of a culture and even a signal of a new normal. We also need to pay attention to how SEO is changing in the metaverse, because Google as we know it has quietly started to change. An attempt was made to lay out the metaverse field to prepare for the future.

Later, with the further arrival of Web 3.0, the weight of terms such as decentralization, privacy, and blockchain will undoubtedly show an upward trend. As an SEO, you are failing to keep up with the times by using outdated terminology. In the survey, Lingdong Lingshou Research Institute found that when we asked some industry-leading SEO professionals which words should be eliminated now, we learned that the most overused SEO keyword now is 'SEO' itself.

1Why 'SEO' is an overused keyword

SEO is not magic, nor is it all-encompassing, but the term has become somewhat overused these days. 'There's nothing inherently wrong with using the word SEO,' says SEO expert Kelsey Jones. 'But some opportunistic agencies try to use vague terms to confuse clients and prevent them from understanding what they really do.'

'Some small and medium-sized enterprises come to me and ask for help with search engine optimization, and hope that their website's search results will quickly rank first. This is because some unprofessional SEO practitioners often casually claim that it only takes a few months to achieve the desired level, causing clients to blindly fantasize. As professionals, we know that it is impossible to achieve this effect within a few months.' Kelsey Jones added.

The development history of SEO can be traced back to around 1997. To use a human metaphor, it is just over 20 years old and there is still a lot of room for growth. But at the same time, the growth environment of SEO has become complicated and serious like a college graduate who has just entered the society.

In the early years, when the Internet first emerged, SEO was very simple. Practitioners could accomplish their goals and rank their websites at the top of search engines without much effort.

But now, with the development of the times, things have gradually become more complicated and serious. The Internet and its users are already standing at the door of the Web3.0 era. The world of digital marketing is no longer the monotonous interaction it once was. Today, the world we face is changing rapidly, and the customers we face have more autonomy and more diverse demands. SEO practitioners must get used to the fact of 'change' itself. Unlike fashion, it is difficult for an outdated SEO term to 'come back'. In order to rank at the top of Google search results, a keyword has only two ways to be 'accepted' or 'forgotten'. In order to keep up with changes, the Leading Sales Research Institute has compiled some SEO keywords that industry professionals believe should be eliminated or require more attention.

A glossary: ​​SEO keywords that need to be eliminated or valued in the new era

1 SEO keywords that need to be phased out

Best

Cloaking

Content is King (Content is King)

Content Marketing

DA Score (domain authority score)

Do 'this',and you will succeed (do 'this', you will succeed)

Integrated Campaigns

Hacking

Implied links via brand mentions

Keyword Density

Linkbait (link bait)

Link Building

Meta Description

Outbound Marketing

PageRank (page ranking)

Ranking Factor

RankBrain (Smart Ranking)

SEO (Search Engine Optimization)

Storytelling

The 'Hats' Black Hat, White Hat

Testing

Toxic Links

2 SEO keywords that need new attention

Accessibility

Artificial Intelligence

Authentic (reliable, true)

Chief Digital Officer

Conversations (dialogue, human-computer dialogue)

Customer

Decentralized

Diversity, Equity, and Inclusion

Driverless Vehicle Optimization Expert

Featured Snippets

Google Business Profile

Holistic SEO (holistic search engine optimization)

Metaverse

Mobile

Privacy

Transparency

Web3.0

Women SEO Experts (female SEO experts)

Expert opinion: Why some words need to be phased out

Perhaps some of the words mentioned above that should be 'eliminated' are still viable in the eyes of many people. But in fact, these words are more or less incompatible with the times, algorithm versions, overused, etc., and these are not beneficial to the SEO business. Therefore, Lingdong Leading Sales Research Institute has compiled some reasons given by professionals, as follows:

1 Keyword density

Heather Lloyd-Martin said: 'We receive complaints from customers at least once a week that the keyword density of the website is not enough, and they want to achieve X% keyword density. But in fact, this will affect the quality of the content. In the past (more than 20 years ago), we did need to pursue a certain keyword density, but now, Google has made it clear that keyword density is no longer a ranking factor, and stacking keywords will no longer help website rankings.

However, we still see some companies or SEO agencies working hard around keyword density because they think this is what Google expects. It's obvious that they are using an outdated method to apply rules that have been revoked. '

2 poisonous links

Lily Ray said: 'SEO tools created the concept of toxic links, and now the industry has overemphasized the relevance and importance of toxic links. However, most people confuse 'toxic links' with 'spam links.' Every website has a lot of spam links. , Google also knows that the real toxic links are links that violate Google's guidelines, but these links are often difficult to detect by SEO tools. The idea of judging the status of a website by detecting the 'number of toxic links on a website' is misleading for SEO practitioners.