Why are some websites that are 'badly constructed' ranked on the homepage?

When many friends analyze peer websites, they will find some strange problems, that is, some peer websites are very poorly constructed, but they can sit on the homepage of Baidu. When many SEOers are puzzled, I will share my thoughts with everyone. Why are these websites that are poorly constructed, but can be ranked on the homepage?

How to surpass these competitors? The following is a detailed explanation for everyone, which will involve some basic algorithms of Baidu.

1. The website takes a long time to build

The longer the website here is not the longer the domain name is, the more time it takes for the website to be officially bound to the domain name. Baidu has an algorithm called the time accumulation algorithm, which means Baidu will score your website as a whole. A website that does not do well will have a very low score. The score given by Baidu is 1 point.

Then, one point is accumulated in a day. The longer the time, the more accumulated points you get. Therefore, although the website is not very good, it is still ranked on the homepage. If you want to surpass such a thousand-year-old website, it is generally difficult to surpass it in a short time with a new website. Even if the content of the new website is good and it gets a perfect score of 100 points,

It also requires accumulation day by day. In the end, the accumulated points exceed those of your peers, and the bounce rate is extremely low. Then, you will be on the homepage. At the same time, the new site has a review period of 1-3 months, which is used to examine the website performance and finally determine the website score. Therefore, if the website content is well done, it will also take 1-3 months to operate against peers.

And when the quality score is high, if your website is similar to that of your peers, then your score will be similar to that of your peers. It is unreliable to achieve short-term surpass;

2. Support from a large number of external links

Content is king, and external links are king. Although many webmasters say that external links have no effect, they are not all useless. At present, Baidu has only reduced the promotion effect of external links on rankings. It is only reducing, not killing. For these thousand-year-old sites, they may have been doing external links for several years.

The support of these external links is also the reason why these relatively poor websites are ranked on the homepage;

3. Long-term stability of website server

The stability of the website server is also an important factor in determining rankings. If your website maintains a stable server for several years, search engines will also have a good impression of you and think you are down-to-earth. On the contrary, if the servers of those old sites are unstable and cannot be opened for a long time, they are easy to be attacked.

Moreover, the content of the website is very bad, so search engines will not take a direct look at such a website. Therefore, when doing SEO, it is best not to be greedy for cheap and buy some unstable servers. The editor has suffered such a big loss before.

How can new sites quickly surpass these thousand-year-old sites?

Find out his shortcomings and avoid making them again. At the same time, browse as a user, never as a webmaster. Many webmasters always think that the websites they make are beautiful and think that this can solve the needs of users. In fact, this is not the case. How to judge the needs of users? Analyze these points:

1. What does the user come in for?

2. What groups are users divided into?

3. Whether the website has good road signs to guide users (internal links)

After knowing these three points, when making your own content, it is best not to plagiarize the work of your peers. Analyze the needs of users in detail and do it carefully. As for how to analyze it, I will not explain too much here.

Of course, the most important thing is to understand Baidu's algorithm rules. As long as you play according to the rules, you can get the website to the home page. How much do you know about Baidu's 234 algorithms?